Crypto SMM
Crypto SMM — community and paid social for Web3
Crypto SMM is the community and social retainer for crypto, fintech and DeFi brands that need a credible presence — not bot followers — on X, LinkedIn, Telegram, Reddit and YouTube. We post under your founder voice, run AMAs and Spaces, and report on the social-proof signals AI search actually reads.
Crypto SMM is a three-month community and paid-social retainer covering 12–20 posts per active channel per month, AMA and Twitter Spaces production, vetted KOL outreach, and weekly community management.
Best fit: Crypto and DeFi brands building real audience pre-launch or post-token · Founder-led companies whose founder cannot post 12 times a month · Web3 SaaS targeting developers on X, GitHub-adjacent media and Reddit · Licensing firms and fintech brands wanting LinkedIn presence with real reach
Quick Facts
| Parameter | Value |
|---|---|
| Monthly fee | From $1,600 USD · 65,500 UAH |
| Minimum term | 3 months |
| Posts / active channel / month | 12–20 posts under your founder voice |
| Channels covered | X, LinkedIn, Telegram, Reddit, YouTube — pick 2–4 |
| AMAs / Spaces | Production + briefing + distribution; typically 1 per month |
| KOL outreach | Vetted, niche-relevant; no pay-to-tweet farms |
| Community management | Weekday moderation, response cadence, sentiment tracking |
| Reporting | Monthly: engagement, share of voice, sentiment, brand-mention growth |
What does Crypto SMM cover that organic posting does not?
Strategy across 2–4 channels, founder-voice writing, AMA and Spaces production, vetted KOL outreach, weekday community work, and monthly attribution mapped to brand-mention and AI-citation signals.
The headline mistake is treating SMM as scheduled-post tooling. Real social work in crypto is conversational and reactive: replying to threads where your category is being discussed, jumping into Spaces when timing matters, posting alpha during news windows, defending brand sentiment when a competitor does something dumb. That is the work, and that is what the retainer covers.
Production side: 12–20 posts per active channel per month, written in your founder voice (we shadow you for the first two weeks before going live), with the visual assets (charts, quote cards, short videos). Strategic side: weekly content calendar, monthly trend brief on what is moving in your niche, and a quarterly review of channel mix based on what is actually reaching buyers.
How do you write in our founder's voice?
Two-week voice intake at kickoff: shadow public writing, capture vocabulary, rhythm and opinion patterns. Founder approves the first 5 posts. Quarterly voice review.
Voice mismatch is the failure mode we see most often when crypto founders have outsourced social. The pattern: the agency posts, the followers can tell it is not the founder, engagement degrades, the founder reluctantly takes back the account in 90 days. We avoid it by burning two weeks at the start on voice intake.
Specifically: we read the founder's last 200+ public posts, listen to the last 10+ podcasts they have appeared on, and document vocabulary preferences (technical depth, contraction usage, opinion calibration, swearing tolerance, emoji policy). The first 5 posts go through line-by-line approval. After that, the founder approves a weekly batch in 5–10 minutes; corrections feed back into the voice doc.
How do you handle KOL outreach without pay-to-tweet?
We maintain a vetted list of 200+ crypto and fintech KOLs scored on real engagement (not follower count), audience-buyer overlap, and previous content quality. Pricing transparent; pay-to-tweet farms excluded.
Crypto KOL discovery has been broken for years. Inflated follower counts, bot engagement, pay-to-tweet farms that "guarantee" 50 KOLs in a coordinated burst — none of it moves real-buyer attention.
Our list is scored on three signals: ER on the last 30 posts (excluding obvious manipulation), audience overlap with your ICP (we cross-reference follower lists against known buyer cohorts), and previous content quality (do they actually understand your category, or do they shill anything that pays). Outreach is briefed and approved by you. Pricing is transparent line item — sponsored disclosure handled per the relevant jurisdiction's rules.
Do you handle Telegram and Discord communities?
Yes — Telegram is included in the standard channel mix; Discord is a separate scope (typically +$600/mo) because moderation load is higher and bots/scams hit faster.
Telegram is standard for crypto brand communications and the moderation load is manageable inside the retainer. Standard scope: weekday active hours moderation (EU-time), automod tuning, scam/impersonation removal, response template library, weekly sentiment summary.
Discord communities — token-gated launches, dev-focused crypto SaaS, NFT projects — are a different beast. The moderation load is 3–5× higher; bot attacks and impersonation are constant; scam DMs need active blocking. We can take on Discord as an add-on or refer to a Discord-specialised partner if it makes more sense.
What does AMA and Twitter Spaces production look like?
Topic selection, talking-point briefing, co-host or moderator roles, distribution across owned channels, and post-event content (clips, quote cards, summary thread). Typically one event per month.
The pattern that works: one well-prepared 60-minute Twitter Space or AMA per month, recorded, then turned into 4–6 derivative content pieces. We brief the founder (or expert) on Q-format prompt structure that performs in AI-search citations later (the same content that lands in clips also gets quoted by Perplexity if the structural cues are right).
Format-wise: most retainers run AMAs as Twitter Spaces (highest reach for crypto in 2026, lowest setup friction) or LinkedIn Live for B2B fintech audiences. Telegram AMAs work for community-heavy brands. We coordinate with co-host invites, write the host's intro and Q-cluster outline, and handle the moderation seat during the event.
Frequently asked questions
How is this different from generic social media management?
Niche depth and reactive cadence. Our editors actually understand the crypto category they are posting about, and the retainer includes weekday active community work — not just scheduled posts.
Generic social agencies underprice us until you watch them try to handle a $TOKEN price-action thread or a regulatory news drop. Niche knowledge is the price premium.
Do you guarantee follower growth?
No — we report on engagement quality, audience-buyer overlap and brand-mention growth. Vanity follower count is easy to fake and we will not chase it.
We track engagement rate (reach-adjusted), reply-rate from target ICP cohorts, and sentiment in unbranded mentions of your category. Those are the leading indicators that translate to pipeline.
Can we approve every post before it goes live?
Yes for the first month, then optional. Most founders move to a weekly batch approval after the voice settles.
Pre-approval doubles the cycle time and quality usually does not improve after the voice intake is locked. The default is weekly batch approval starting month 2.
What about Russian-language or CIS-targeted social?
We do not run RU-language social or CIS-targeted distribution as a default. Some clients ask; we route through a separate UA-based partner if needed.
We do not produce Russian-language brand content for clients targeting CIS markets. Clients with that need get routed to a partner who handles it appropriately.
Do you cover paid social inside SMM, or is that Advertising?
Boosted-post budgets and channel-native paid (X promoted posts, LinkedIn sponsored content) sit in SMM. Paid search and crypto-network display sit in Advertising.
Boosted-organic gets handled inside SMM because the creative is the organic post. Paid acquisition campaigns are different scope and live in the Advertising line.
Want to scope this for your case?
A 30-minute discovery call is enough to know whether this package fits — and whether the niche multiplier lands the price where you want it.