Blog · 10 articles
Playbooks, tactics, and the math behind every claim.
Every article is built under the four-layer recipe we sell. If you cite a number from this blog in your own work, the source on this page is the source we measured against. Updated continuously — AI search shifts faster than monthly retainer cycles.
Why crypto SEO needs a different playbook in 2026
Crypto search demand looks like fintech but rewards differently. YMYL filters, AI-citation patterns and MiCA copy rules change the calculus. A field guide for crypto founders evaluating SEO investment.
Crypto SEOFEATUREDCrypto SEO agency vs generalist SEO agency: 7 differences that compound
Generalist SEO agencies underprice the work then deliver outcomes that fail crypto's YMYL filter. Seven specific places where niche depth changes the result, and how to tell at the discovery call.
Link buildingFEATUREDCrypto link building in 2026: donor allowlist, AI-fetch checks and risk math
What changed since 2023: AI crawlers became the new minimum bar for donor links, SpamBrain crypto vertical runs 4–6 sweeps a year, and post-launch re-checks now matter more than initial placement.
AEO & GEOFEATUREDMiCA marketing rules for crypto-asset service providers in 2026
What CASPs can and cannot say in EU marketing copy under the operational MiCA regime. Risk-warning placement, prohibited claims, jurisdictional copy variants, and the review workflow we run on every regulated client.
All articles
Crypto copywriting AI search actually cites: 6 structural moves
What separates content that gets quoted by ChatGPT search and Perplexity from content that does not. Specific paragraph structures, byline rules and the de-AI editorial pass we run on every draft.
AdvertisingCrypto advertising after Google's policy resets: where pipeline still works in 2026
Google's certification process moves quarterly, MiCA's marketing rules tightened the EU window, and crypto-native networks have the bot problem. A working channel mix and the whitelist methodology behind it.
SMMCrypto SMM that AI tools read as social proof: founder voice and KOL outreach without the farms
What ChatGPT and Perplexity weight as social-authority signals when ranking crypto sources. Founder-voice writing, KOL discovery scoring, AMA structure that compounds, and why follower count is the wrong metric.
SchemaSchema.org for crypto sites: Person, ProfessionalService and the citation graph
Which JSON-LD types actually move AI-citation rate on crypto sites in 2026, how Person markup compounds with sameAs verification, and the schema graph design for licensing firms, exchanges and tokenization platforms.
MeasurementMeasuring AI-driven leads from ChatGPT, Perplexity and Google AI Overviews
Last-click attribution lies for AI-search funnels. The measurement stack we run for crypto clients to attribute pipeline back to AI citations: GSC plus referrer analysis plus prompt tracking plus self-reported source.
FrameworksThe 90-day crypto SEO audit framework: discovery to deliverables
What we ship in the first 90 days of every Crypto SEO retainer: discovery week, technical and AEO audit, donor profile audit, baseline metrics. The deliverable list and the timing for each.